Alexander Jovy  is a film director and producer. After completing his schooling at Aiglon College in Switzerland he moved to England and obtained a law degree at the University of Buckingham. He furthermore attended The College of Law in York.
After initially planning a legal career, Alex decided that making films and telling narrative stories was his real passion and  with little formal training he produced a film called Holiday Romance which was nominated for the Academy Award.
Alex has directed over 40 television commercials as well as award-winning short and feature films.  His feature film Sorted enjoyed worldwide success and in 2002 Channel 4 made a prime-time television series featuring him called Movie Virgins. Alex has written a number of screenplays and is attached to direct various new films, currently specializing in 3D. Alex is the founder and CEO of It's Our Movie, an X-Factor-like competition for actors on the web.